Marketing Coordinator– The Diabetes Link

KEY DETAILS

Organisation: The Diabetes Link
Position: Marketing Coordinator
Job Type: Full-Time, Permanent
Work Arrangement: Fully Remote
Location: United States
Salary: $54,035–$68,680 per year
Reports To: Senior Manager of Growth Marketing
Experience Required: 1–3 years
Anticipated Start Date: January 11, 2027
Application Deadline: Open until filled (rolling recruitment)
Application Status: Open

About The Diabetes Link

The Diabetes Link is a national nonprofit organisation in the United States dedicated to supporting young adults living with diabetes. Through peer support, meaningful connections and access to expert resources, the organisation helps young people navigate the challenges of diabetes and build fulfilling lives.

The organisation is seeking a Marketing Coordinator to strengthen its communications and audience engagement activities. The successful candidate will help translate the organisation's growth strategy into engaging content and campaigns across email, social media and its website.

This is an opportunity for an early-career marketing or communications professional to contribute to a mission-driven organisation while developing experience in digital marketing, content creation, campaign management and creative coordination.

Position Overview

The Marketing Coordinator will work under the supervision of the Senior Manager of Growth Marketing, supporting the implementation of marketing initiatives designed to reach and engage young adults with diabetes.

The role involves writing original content, managing email campaigns through HubSpot, publishing social media content and coordinating the work of external graphic designers and video creators.

The successful candidate will also monitor campaign performance, maintain content schedules, coordinate creative projects and use audience engagement data to help improve future marketing activities.

The position requires someone who can combine strong writing skills with practical digital marketing experience, organisation and the ability to manage multiple deadlines.

Key Responsibilities

1. Writing and Content Development

The Marketing Coordinator will create and manage written content across the organisation's communication channels.

Responsibilities include:

• Writing original copy for routine emails, newsletters and social media posts.

• Developing content for major marketing campaigns and automated email nurture sequences using established briefs and messaging frameworks.

• Drafting and publishing short website updates that reflect The Diabetes Link's communication style.

• Reviewing and revising content based on feedback before publication.

• Coordinating the collection, consent and follow-up processes for community stories in accordance with the organisation's peer storytelling, privacy and consent procedures.

2. Email Marketing and HubSpot Management

The successful candidate will support the organisation's email marketing activities and manage campaign execution using HubSpot.

Key duties include:

• Building, reviewing and sending email campaigns based on approved campaign briefs.

• Conducting quality assurance checks before emails are distributed.

• Implementing A/B tests to evaluate subject lines, messaging and calls to action.

• Following email deliverability best practices to maintain the organisation's sender reputation.

• Using campaign performance results to inform future email marketing activities.

3. Social Media Management

The Marketing Coordinator will help manage The Diabetes Link's presence across Instagram, TikTok and LinkedIn.

Responsibilities include:

• Scheduling and publishing social media posts across the organisation's platforms.

• Recording and editing short-form videos for social media.

• Developing carousel content based on established creative direction.

• Monitoring comments and direct messages and responding to routine enquiries.

• Escalating medical questions, complaints and messages that may indicate someone is experiencing a crisis.

• Supporting audience engagement and helping strengthen the organisation's online community.

4. Creative and Contractor Coordination

The position involves working with external creative professionals to ensure marketing materials are delivered according to the organisation's requirements.

Responsibilities include:

• Preparing creative briefs for contracted graphic designers and video creators.

• Providing project specifications, copy, brand guidelines and delivery deadlines.

• Assigning sponsored content to creators and monitoring delivery schedules.

• Reviewing submitted creative materials to ensure they meet approved briefs and brand standards.

• Requesting revisions where necessary.

• Coordinating content requests from other departments.

• Maintaining an organised shared digital asset library.

• Checking contractor invoices against completed assignments and submitting them for approval.

5. Marketing Planning and Performance Reporting

The Marketing Coordinator will contribute to campaign planning, performance monitoring and continuous improvement.

Duties include:

• Maintaining the organisation's content and campaign calendar using its project management tracker.

• Identifying potential delays and communicating at-risk deadlines to the Senior Manager of Growth Marketing.

• Reporting email and social media performance, including contributions to quarterly growth reports.

• Working towards agreed marketing and engagement targets.

• Recommending improvements and new approaches based on campaign performance.

• Keeping informed about changes to HubSpot and social media platforms and sharing relevant developments with the team.

Required Qualifications and Experience

Applicants should demonstrate the following qualifications and practical experience:

• Between one and three years of experience in marketing, communications, content writing or an equivalent combination of experience.

• Strong writing and communication skills, supported by samples of previous email or social media content.

• Practical experience creating and distributing email campaigns through HubSpot or a comparable email marketing platform.

• Experience scheduling and publishing content on Instagram, TikTok and LinkedIn.

• Ability to record and edit short-form videos using CapCut or similar editing software.

• Experience coordinating contracted designers, freelancers or other creative professionals and ensuring they meet deadlines.

• Working knowledge of Canva or comparable graphic design tools.

Preferred Qualifications

The following experience will be considered an advantage:

• Familiarity with Monday.com or another project management platform.

• Understanding of the communities served by The Diabetes Link, gained through professional experience, volunteering or personal and lived experience.

Compensation and Employee Benefits

The Diabetes Link offers an annual salary ranging from $54,035 to $68,680, depending on the successful candidate's experience.

The position is classified as a full-time exempt role and includes a comprehensive employee benefits package.

Benefits include:

• Unlimited paid time off: Employees have access to the organisation's unlimited PTO policy.

• Additional days off: Every other Friday is an organisation-wide day off, reflecting the organisation's commitment to care and work-life balance.

• Health insurance: Competitive medical, dental and vision coverage.

• Retirement savings: Access to a 401(k) retirement plan after 60 days of employment.

• Employer matching: Up to 2% employer 401(k) match, with contributions fully vested at all times.

• Disability insurance: Additional financial protection through disability coverage.

• Flexible spending and health savings accounts: Access to FSA and HSA benefits.

• Employee assistance programme: Additional support through an Employee Assistance Program.

Work Location and Schedule

This is a fully remote position within The Diabetes Link's distributed workforce.

Although the role is remote, occasional travel may be necessary to attend conferences, meetups and community-building events.

Candidates should also be comfortable with some flexibility in their working hours, including evenings and weekends, when required to support events and community engagement activities.

Equal Employment Opportunity

The Diabetes Link is committed to building an inclusive and diverse working environment.

The organisation provides equal employment opportunities to employees and applicants and prohibits discrimination and harassment based on protected characteristics, including race, colour, religion, age, sex, national origin, disability, genetic information, veteran status, sexual orientation and gender identity or expression, as well as other characteristics protected under applicable laws.

Individuals from diverse backgrounds are encouraged to apply.

Application Process

Applications are being reviewed on a rolling basis until the position is filled. Interested candidates are encouraged to submit their applications early.

The anticipated employment start date is January 11, 2027.

Applicants should prepare their application materials, including relevant examples of email marketing, social media writing or other content creation work demonstrating their suitability for the position.

How to Apply:

Submit your application through The Diabetes Link's official recruitment portal using the link below:

Apply for the Marketing Coordinator Position – The Diabetes Link

Application Deadline: Applications will remain open until the position is filled. Recruitment is conducted on a rolling basis.